Now that you’ve seen the work here’s a little bit about who i am.

I’m a Creative Catalyst. What does that mean?

Well it’s my humble belief that creativity can be inspired not just by ideas but through empathy, inclusiveness, and a nurturing spirit.

As a Sr. Creative Director / Brand & Marketing Consultant, I help clients create engaging consumer experiences powered by content, storytelling, and technology. With 20 years of experience in the advertising and marketing industry, I have developed a diverse portfolio of integrated campaigns, digital activations, social content, and branded assets for leading brands such as Google, Apple, TikTok, and Under Armour.

My passion lies in crafting creative solutions and communications that connect with consumers in a human-to-human way. I use strategy, data, and analytics to find insight-driven solutions, and collaborate with cross-functional teams to deliver high-quality work on time and on budget. I have expertise in UI/UX oversight, design, branding, content creation, and knowledge of AI platforms. I am a bold, strategic, and empathetic creative leader who can lead with empathy, inspire innovation, and foster a culture of excellence.

Strengths:
Brand Marketing, Design, Experiential Advertising, Social Content, Ideation for digital activations across social platforms, Integrated Campaign Ideation, Fluent with social platforms, UI/UX oversight, Design, Branding, Content Creation, knowledge of Ai platforms (Midjourney, ChatGPT), Team leadership.

Brand Experience:
Apple, Meta, Google, Accenture, Target, Lenovo, Samsung, LG, Target, Lincoln Motor Company, DirecTV, JetBlue, Under Armour, Chevrolet, ASICS, Michaels, Old Navy, IAC Brands, Unilever Brands, J&J Brands, P&G Brands, General Mills brands, PepsiCo brands.

Sector Experience:
Tech, Retail, Electronics, Social Networking Brands, Fashion, Automotive, Airlines, Commodities, B2B brands, B2C Brands, and Pharma.

AWARDS

EDUCATION

VCU AD CENTER
Masters Degree - Art Direction

VIRGINIA COMMONWEALTH UNIVERSITY
Bachelors Degree in Mass Comunications