CASE STUDY

 Best of 2019 Apps & Games

To announce the winners of Apple’s annual Best or 2019 Apps and Games we let real user reviews lead the way. This campaign leveraged the excitement of real people and their own reviews of the Apps and Games they’ve adopted as their fav’s to build excitement around the official reveal of the winners on December 2, 2019.

For this global social campaign we created a :60 second campaign spot accompanied by 8 :15 second spots highlighting winners in different App and Games categories. We dug deep for fan reviews that captured the best practical and emotional qualities of each App and Game thus the campaign tagline “Loved by You. Awarded by Us.”

The campaign also teed up an invite only surprise media event in NYC to reveal the official winners for 2019.

ROLE:
Creative Direction, Art Direction, Photography
 

I also got the opportunity to shoot some stunning long exposure photography on an iPhoneX Pro using the App Spectre - a winner in the photography category.