This is one of the most fun projects i've done at work. Mainly because it blurs the line between traditional Advertising and performance art. Here was our problem. We had this great concept for TV, 'A Little Piece of Happy,' our budget was slashed, how are we going to sell the idea to directors effectively. The answer was simple. Instead of sending a PDF of the brief, I designed a fun book out of it. The book was packaged in a box with a bunch of helium balloons. I dressed up as a bunny, and went around the city to personally deliver the brief. Here are pictures of the excursion.